# Cold SMS Outreach

## Can I Use WhatSnap for Cold SMS Outreach?

**Technically: Yes**. WhatSnap's P2P SMS system can be configured for cold outreach.

**Legally and Practically: It Depends** on your country's regulations, your consent practices, and how you execute the campaign.

{% hint style="danger" %}
**Legal Compliance Required**: SMS messaging is heavily regulated in most countries. You are responsible for following all applicable laws and regulations, including TCPA (US), GDPR (EU), CASL (Canada), and local SMS marketing laws. Review our [Terms of Service](https://whatsnap.ai/terms) and consult with legal counsel before conducting any cold outreach.
{% endhint %}

{% hint style="warning" %}
**Carrier Risk**: Cold SMS outreach carries significantly higher risk of carrier blocks compared to warm, conversational messaging. Even if legally compliant, carriers may flag or block your number for spam-like behavior.
{% endhint %}

***

## Understanding "Cold" SMS Outreach

### What is Cold SMS?

**Cold SMS** means messaging people who:

* Have not previously engaged with your business
* May not expect a message from you
* Have not explicitly opted in to receive SMS from you (or opted in at some point but haven't engaged recently)
* Are being contacted for the first time or after a long dormancy

### Types of SMS Outreach

**🔴 Truly Cold (Highest Risk):**

* Purchased contact lists
* Scraped data from websites/social media
* No prior relationship or opt-in
* **⚠️ Illegal in many jurisdictions**
* **⚠️ High carrier block risk**
* **⚠️ Not recommended**

**🟡 Lukewarm (Moderate Risk):**

* Old leads who opted in but never engaged
* Past customers (2+ years dormant)
* Trade show contacts from months/years ago
* Referrals without explicit opt-in
* **✅ May be legal with proper disclosures**
* **⚠️ Moderate carrier block risk**
* **✅ Use with caution and compliance measures**

**🟢 Warm (Low Risk):**

* Recent leads who opted in
* Active customers
* Recent inquiries
* Ongoing conversations
* **✅ Generally legal with prior opt-in**
* **✅ Low carrier block risk**
* **✅ Recommended**

***

## Legal Requirements by Region

### United States (TCPA)

**Telephone Consumer Protection Act (TCPA):**

**Required:**

* ✅ **Prior express written consent** before sending marketing SMS
* ✅ Consent must be clear, conspicuous, and unambiguous
* ✅ Provide opt-out mechanism in every message (or make it easy to opt-out)
* ✅ Honor opt-outs within 24 hours
* ✅ Identify your business clearly
* ✅ Maintain records of consent

**Prohibited:**

* ❌ Messaging without consent
* ❌ Using auto-dialers for marketing without consent
* ❌ Ignoring opt-out requests
* ❌ Messaging numbers on Do Not Call Registry (without exemption)

**Penalties:**

* $500-$1,500 per violation (per message)
* Class action lawsuits common
* FCC enforcement actions

**Resources:**

* [FCC TCPA Guidelines](https://www.fcc.gov/general/telemarketing-and-robocalls)

### European Union (GDPR)

**General Data Protection Regulation:**

**Required:**

* ✅ **Explicit opt-in** (pre-checked boxes don't count)
* ✅ Clear privacy policy
* ✅ Right to access, rectify, and erase data
* ✅ Legitimate interest or consent as legal basis
* ✅ Detailed record-keeping of consent

**Prohibited:**

* ❌ Sending without lawful basis
* ❌ Purchasing data without proper consent transfer
* ❌ Ignoring data subject rights

**Penalties:**

* Up to €20 million or 4% of global revenue (whichever is higher)

### Canada (CASL)

**Canada's Anti-Spam Legislation:**

**Required:**

* ✅ Express or implied consent
* ✅ Clear identification of sender
* ✅ Easy unsubscribe mechanism
* ✅ Honor unsubscribes immediately

**Penalties:**

* Up to $10 million CAD for businesses

### Australia (Spam Act 2003)

**Required:**

* ✅ Consent (express or inferred)
* ✅ Identify sender
* ✅ Unsubscribe mechanism
* ✅ Australian-based sender or relevance to Australia

**Penalties:**

* Up to $2.5 million AUD

### Other Countries

**Always check local regulations:**

* Many countries have strict SMS marketing laws
* Some require registration or licensing
* Penalties vary widely
* Consult local legal counsel

***

## WhatSnap's Position on Cold Outreach

**From WhatSnap Terms of Service:**

WhatSnap provides the technology platform, but you are responsible for:

* ✅ Ensuring compliance with all applicable laws
* ✅ Obtaining proper consent from recipients
* ✅ Following carrier terms of service
* ✅ Maintaining opt-out mechanisms
* ✅ Handling all legal liability

**WhatSnap does not:**

* ❌ Provide legal advice
* ❌ Guarantee deliverability for any campaign
* ❌ Take responsibility for your compliance
* ❌ Prevent carrier blocks (we provide tools; you must use them correctly)

{% hint style="info" %}
**Review Terms**: Always review [WhatSnap Terms of Service](https://whatsnap.ai/terms) and ensure your use case complies with our acceptable use policy.
{% endhint %}

***

## Best Practices for Compliant Cold Outreach

### 1. Obtain Proper Consent

**How to Get Consent:**

* ✅ Checkbox on web forms: "I agree to receive SMS messages"
* ✅ Separate from other consents (not bundled)
* ✅ Clear language about what they'll receive
* ✅ Provide frequency and opt-out info upfront

**Example Consent Language:**

```
☑️ I agree to receive promotional text messages from [Business Name] 
at the number provided. Message frequency varies. Reply STOP to opt out. 
Message & data rates may apply.
```

**Record Keeping:**

* Keep records of when and how consent was obtained
* Store consent with contact record
* Be able to prove consent if challenged

### 2. Use WhatSnap's Outreach Module

{% hint style="success" %}
**Built-In Safety Features**: WhatSnap's Outreach module includes throttling and automatic opt-out handling to help you stay compliant.
{% endhint %}

**Outreach Module Benefits:**

* ✅ Automated drip campaigns with safe sending rates
* ✅ Automatic handling of STOP requests
* ✅ Built-in opt-out to DND (Do Not Disturb)
* ✅ Schedule messages during appropriate hours
* ✅ Track engagement and responses

**See**: [Outreach Module Documentation](https://whatsnap.gitbook.io/whatsnap-docs/outreach/campaign-overview)

{% hint style="warning" %}
**Do NOT Use GHL Native SMS Broadcast Drip**: The native GoHighLevel SMS broadcast drip feature does not allow proper control of delivery timing. Messages queue and can send in bulk bursts, which will trigger carrier spam filters. Always use WhatSnap's outreach features or carefully configured workflows.
{% endhint %}

### 3. Follow Drip Best Practices

**Safe Sending Rates:**

* **Maximum**: 1 message per minute (sustained)
* **New SIM**: Start at 1 message every 5-10 minutes
* **After warm-up**: Gradually increase to 1/minute

**Daily Caps:**

* Start: 10-20 messages/day (Week 1)
* Gradual increase: 50-100 messages/day (Week 2)
* Maximum: 100-250 messages/day (after full warm-up)

**Use WhatSnap's Drip Mode:**

```
Workflow Example:
Trigger: Contact added to campaign
↓
Wait: Random delay 1-60 minutes
↓
Send SMS: Initial message
↓
Wait: 2-3 days OR response received
↓
If no response: Send follow-up
↓
If STOP received: Auto-add to DND
```

See: [Database Reactivations - Drip Campaigns](https://whatsnap.gitbook.io/whatsnap-docs/faq/sms/broken-reference)

### 4. Honor Opt-Outs Immediately

**Required by Law:**

* Honor opt-out requests **within 24 hours** (US TCPA)
* Many jurisdictions require **immediate** compliance
* Accept standard keywords: STOP, UNSUBSCRIBE, CANCEL, END, QUIT

**WhatSnap Auto-DND:** WhatSnap includes automatic Do Not Disturb handling:

* Contact replies "STOP" → Automatically added to DND
* All future messages blocked across WhatSnap accounts
* No manual intervention needed

**Workflow Enhancement:**

```
Trigger: SMS received contains "STOP"
↓
Action: Add to DND (redundant but safe)
Action: Add tag "Opted-Out"
Action: Remove all campaign tags
Action: Send confirmation: "You've been unsubscribed. Reply START to resubscribe."
Action: Notify admin (optional)
```

### 5. Message Content Requirements

**Must Include:**

* ✅ Clear identification of your business
* ✅ Reason for contact (if not obvious)
* ✅ Easy way to opt-out (or mention "Reply STOP")
* ✅ Provide contact info if requested

**Avoid:**

* ❌ Misleading or deceptive content
* ❌ Excessive ALL CAPS
* ❌ Too many exclamation marks!!!
* ❌ Spam trigger words (FREE, LIMITED TIME, ACT NOW)
* ❌ Links in initial messages (major spam trigger)

**Good Example:**

```
Hi {{first_name}}, this is [Your Name] from [Business Name]. 
I saw you inquired about [service] last month. Wanted to check 
if you're still interested? Reply STOP to opt out anytime.
```

**Bad Example:**

```
🚨 LIMITED TIME OFFER!!! Click here NOW: [link]
FREE MONEY WAITING FOR YOU!!!
Text STOP to unsubscribe
```

### 6. Respect Quiet Hours

**Recommended Sending Hours:**

* **Weekdays**: 9 AM - 7 PM (recipient's local timezone)
* **Weekends**: 10 AM - 6 PM (or avoid weekends)
* **Never**: Late night (9 PM+) or early morning (before 8 AM)

**GHL Workflow Time Restrictions:** Configure workflows to only send during appropriate hours:

```
Send SMS Action → Settings → Time Window
Set: 9 AM - 7 PM, Monday-Friday
```

***

## Carrier Compliance and Block Prevention

### Carrier Fair Use Policies

**Carriers monitor for:**

* ⚠️ High volume from new numbers
* ⚠️ Identical messages to many recipients
* ⚠️ Spam keywords and links
* ⚠️ High opt-out rates
* ⚠️ Recipients marking as spam
* ⚠️ Sending patterns inconsistent with personal use

**Stay Under the Radar:**

* ✅ Warm up SIM cards properly (2-3 weeks)
* ✅ Personalize every message (vary content)
* ✅ Start slow, increase gradually
* ✅ Monitor delivery rates and response rates
* ✅ Stop immediately if you see issues

See: [Database Reactivations - Avoiding Carrier Blocks](https://whatsnap.gitbook.io/whatsnap-docs/faq/sms/broken-reference)

### Android Phone Limitations

**Built-in SMS Limits:**

* Android phones may warn if you exceed **30 SMS in 30 minutes**
* You can override the warning, but it's a red flag
* Exceeding this frequently may trigger carrier attention

**Override if Needed:**

1. Warning appears: "App is sending large amount of SMS"
2. Tap **"Allow"** to continue
3. Messages will queue until you approve

**Better Approach:**

* Stay below 1 message per minute to avoid triggering warning
* Use multiple SIMs/devices to distribute volume

### Country-Specific Limits

**Example: France**

* Legal limit on SMS per month via SIM card
* Violating limit = carrier block or legal issues

**Example: UAE**

* Carrier limits: 500 SMS/day (Virgin Mobile UAE)
* Very strict enforcement

**Always check:**

* Carrier fair use policy
* Country SMS regulations
* Carrier-specific restrictions

See: [SIM Plan Recommendations](https://whatsnap.gitbook.io/whatsnap-docs/account-management/sms/sms-specifications#sim-plan-recommendations-by-country)

***

## When to Use WhatSnap P2P vs. Twilio A2P

### WhatSnap P2P SMS (Peer-to-Peer)

**Best For:**

* ✅ Warm leads and existing customers
* ✅ Database reactivation (old leads with prior opt-in)
* ✅ Conversational, relationship-based messaging
* ✅ Local presence (your real phone number)
* ✅ Cost-effective for moderate volume (100-500/day)

**Not Ideal For:**

* ❌ Truly cold lists (no prior relationship)
* ❌ Ultra-high volume (1,000+ messages/day per number)
* ❌ Highly regulated industries requiring A2P compliance
* ❌ International messaging at scale

### Twilio A2P SMS (Application-to-Person)

**Best For:**

* ✅ High volume transactional messages
* ✅ Truly cold outreach (if you have proper opt-ins)
* ✅ Compliance with carrier registration requirements
* ✅ 10DLC or toll-free number campaigns
* ✅ Predictable, reliable delivery at scale

**Not Ideal For:**

* ❌ Budget-conscious small businesses
* ❌ Personal touch (comes from short code or 10DLC)
* ❌ Conversational, relationship-based messaging

**Hybrid Strategy:**

* Use **Twilio for cold outreach** (with A2P registration)
* Use **WhatSnap for warm conversations** after initial contact
* Best of both worlds: Compliance + personal touch

***

## Risk Assessment: Should You Do Cold SMS?

### Low Risk (Go Ahead)

✅ **You have:**

* Clear opt-in from recipients
* Relationship with contacts (past customers, leads)
* Proper warm-up plan
* Compliance with local laws
* Good message quality (personalized, relevant)

✅ **Result**: Likely success with proper execution

### Moderate Risk (Proceed with Caution)

⚠️ **You have:**

* Old opt-ins (1-2+ years ago)
* Lukewarm leads
* Purchased lists (with opt-in claims)
* Unclear consent documentation
* Limited personalization

⚠️ **Result**: Higher block risk, legal gray area. Proceed carefully with extra compliance measures.

### High Risk (Reconsider)

🛑 **You have:**

* No opt-in or consent
* Scraped/purchased lists without clear consent
* Truly cold contacts
* No prior relationship
* High-volume plans from day 1

🛑 **Result**: Very high risk of blocks, legal issues, and account suspension. **Not recommended.**

**Better approach:**

* Build opt-in lists through legitimate means
* Use Twilio with A2P for cold outreach
* Focus on warm, conversational use cases for WhatSnap P2P

***

## Summary

### Can You Do Cold SMS with WhatSnap?

**Technically**: Yes **Legally**: Depends on your compliance **Practically**: Risky without proper consent and execution

### Key Takeaways

1. **Consent is King**: Always obtain proper opt-in before messaging
2. **Follow the Law**: Research and comply with local regulations (TCPA, GDPR, etc.)
3. **Use Safety Features**: Leverage WhatSnap's outreach module with throttling and auto opt-out
4. **Warm Up Properly**: Never send high volume from new SIMs
5. **Personalize Content**: Avoid spam-like messages and links
6. **Honor Opt-Outs**: Immediately stop messaging anyone who requests it
7. **Monitor Performance**: Watch for deliverability issues and adjust

### Our Recommendation

**Best Practice:**

* ✅ Use WhatSnap for **warm, conversational messaging** with prior opt-in
* ✅ Reserve truly cold outreach for **Twilio A2P** (with proper registration)
* ✅ Focus on **database reactivation** of old leads (who opted in previously)
* ✅ Prioritize **quality over quantity** in message content
* ✅ Always stay compliant with regulations and carrier policies

{% hint style="success" %}
**Smart Strategy**: Use WhatSnap's strengths—personal touch, local presence, cost-effectiveness—for relationship-based messaging. For large-scale cold outreach, invest in Twilio's A2P infrastructure.
{% endhint %}

***

## Related Resources

* [WhatSnap Terms of Service](https://whatsnap.ai/terms) - Review acceptable use policy
* [Database Reactivations Guide](https://whatsnap.gitbook.io/whatsnap-docs/faq/sms/broken-reference) - Compliant warm-up and campaign execution
* [Outreach Module](https://whatsnap.gitbook.io/whatsnap-docs/outreach/campaign-overview) - Built-in safety features for campaigns
* [SIM Specifications](https://whatsnap.gitbook.io/whatsnap-docs/account-management/sms/sms-specifications) - Carrier policies and limits
* [Multiple SMS Accounts](https://whatsnap.gitbook.io/whatsnap-docs/account-management/sms/multiple-sms-accounts) - Scaling with multiple devices

***

**Need Compliance Guidance?** WhatSnap support cannot provide legal advice. Consult with a legal professional specializing in telecommunications law for your jurisdiction. For technical questions about WhatSnap features, contact <support@whatsnap.ai>.
