# Reselling WhatSnap SMS

A guide for agencies on how to resell WhatSnap SMS services to clients and structure your pricing.

## Can I resell WhatSnap SMS?

**Absolutely!** Many agencies resell WhatSnap SMS as part of their service offerings to clients.

**How you structure pricing is entirely up to you** - you have complete flexibility in how you package and price WhatSnap SMS for your clients.

***

## Agency Pricing Strategies

### Strategy 1: Include Unlimited SMS in Package Price

**Most Popular Approach**

**How It Works:**

* Bundle "unlimited SMS" into your monthly retainer or service package
* Clients get messaging as part of the overall service
* No separate SMS line item or usage tracking

**Example Pricing:**

* Basic Package: $500/month (includes unlimited SMS + CRM management)
* Growth Package: $1,000/month (includes unlimited SMS + automation + support)
* Enterprise Package: $2,500/month (includes unlimited SMS + full service)

**Benefits:**

* ✅ Simple for clients to understand
* ✅ No bill shock or usage anxiety
* ✅ Easy to sell ("unlimited SMS included")
* ✅ Predictable revenue for you
* ✅ Competitive advantage over Twilio-based agencies

**Real-World Example:**

> "As an agency, we used to offer up to $30 credits for SMS when using Twilio services. With WhatSnap, we simply offer clients unlimited SMS within the price of our packages. It's a major selling point and removes a barrier to adoption."

{% hint style="success" %}
**Recommended**: Most successful WhatSnap agencies bundle SMS into their package pricing. It simplifies the sales process and removes usage anxiety for clients.
{% endhint %}

***

### Strategy 2: Flat-Rate SMS Add-On

**Charge a Fixed Monthly Fee**

**How It Works:**

* Charge $50-100/month as an SMS add-on
* Market as "unlimited SMS" for that flat rate
* Separate from base CRM/marketing services

**Example Pricing:**

* Base CRM Service: $300/month
* * SMS Add-On: $75/month (unlimited)
* **Total: $375/month**

**Benefits:**

* ✅ Clear value proposition for SMS
* ✅ Easy upsell to existing clients
* ✅ Clients can opt-in or out
* ✅ Higher perceived value than per-message pricing

**When to Use:**

* Clients who need SMS but not all clients
* Upsell to clients currently not using SMS
* Premium positioning for SMS capability

***

### Strategy 3: Tiered Volume Pricing

**Different Tiers Based on Expected Usage**

**How It Works:**

* Create tiers based on estimated monthly volume
* Charge more for higher volume clients
* Still cheaper than Twilio for clients

**Example Pricing:**

* **Starter**: $50/month (up to 1,000 SMS)
* **Growth**: $100/month (up to 5,000 SMS)
* **Pro**: $150/month (up to 10,000 SMS)
* **Enterprise**: $250/month (unlimited)

**Benefits:**

* ✅ Fair pricing based on usage
* ✅ Incentivizes clients to upgrade
* ✅ Higher margins on high-volume clients

**Considerations:**

* Requires tracking usage
* More complex to explain
* Risk of clients exceeding tier (need policy)

***

### Strategy 4: Per-Client Device Fee

**Charge for Each Dedicated Device**

**How It Works:**

* Charge $50-100/month per dedicated client device
* Client gets their own phone number and device
* Unlimited SMS through that device

**Example:**

* Single device: $75/month
* Each additional device: $50/month

**Benefits:**

* ✅ Easy to calculate costs
* ✅ Clear value (dedicated device and number)
* ✅ Scales with your actual costs

**When to Use:**

* Each client has dedicated device/number
* High-volume clients needing multiple devices
* Premium service positioning

***

## Calculating Your Costs

### What You Pay

**WhatSnap Subscription:**

* Varies based on plan and usage
* Typically $30-50/month per agency
* Covers multiple clients/sub-accounts

**Per Client Costs:**

* **SIM plan**: $10-30/month per device
* **Android device**: $80-150 (one-time, amortized)
* **Your time**: Setup + management

**Example Cost Breakdown:**

```
Client 1:
- SIM plan: $15/month
- Device: $100 (one-time, = $4/month over 2 years)
- Your setup time: 1 hour (one-time)
- Your monthly management: 30 min/month
Total Direct Cost: ~$19/month + time

Your Pricing to Client: $75/month
Your Margin: $56/month per client (295% markup)
```

***

## Factors to Consider When Pricing

### 1. Does Client Already Have a Phone?

**Client Provides Phone:**

* ✅ Lower cost (no device purchase needed)
* ✅ Higher margin for you
* ✅ Can offer lower price to client

**You Provide Phone:**

* Upfront device cost ($80-150)
* Include in setup fee or amortize over contract
* You control the device (better reliability)

### 2. Does Client Need Multiple Devices?

**Single Device:**

* 100-250 msgs/day capacity
* Good for most small businesses
* Lower cost structure

**Multiple Devices:**

* 500-1,000+ msgs/day capacity
* Higher monthly costs (SIM + devices)
* Charge proportionally more

### 3. Client Usage Patterns

**Light Use (< 1,000 msgs/month):**

* Appointment reminders
* Customer service
* Low-volume drip campaigns
* **Can charge**: $50-75/month

**Moderate Use (1,000-5,000 msgs/month):**

* Regular campaigns
* Database reactivations
* Active nurture sequences
* **Can charge**: $75-150/month

**Heavy Use (5,000+ msgs/month):**

* Large campaigns
* Multiple sequences running
* High-touch customer communication
* **Can charge**: $150-250+/month

***

## Pricing Comparison: Your Offer vs. Twilio

### Example: Client Sending 5,000 SMS/Month

**Twilio A2P Pricing:**

* 5,000 msgs × $0.0079 = **$39.50/month**
* Plus: Registration fees, carrier fees
* Plus: A2P 10DLC setup and compliance

**Your WhatSnap Pricing:**

* Your cost: $15-20/month (SIM + amortized device)
* Your price to client: **$100/month**
* **Your margin: $80/month**

**Client's Perspective:**

* With Twilio: $39.50 + complexity + wait time
* With You: $100 all-in, set up same day
* Client pays more but gets:
  * ✅ Faster setup (days vs. weeks)
  * ✅ No A2P registration hassle
  * ✅ Personal touch (real number)
  * ✅ Managed service (you handle everything)

{% hint style="info" %}
**Value Proposition**: You're not just selling SMS - you're selling **speed, simplicity, and service**. Clients pay premium for hands-off, managed solution vs. DIY Twilio setup.
{% endhint %}

***

## Positioning WhatSnap SMS to Clients

### Key Selling Points

**1. Speed to Market**

* "You'll be messaging customers this week, not in 6 weeks"
* "No waiting for carrier approvals"
* "Launch campaigns immediately"

**2. Simplicity**

* "We handle all the technical setup"
* "No registration paperwork"
* "Works just like texting from your phone"

**3. Natural Messaging**

* "Messages come from real phone numbers, not shortcodes"
* "Higher response rates than traditional SMS"
* "Conversations feel personal, not automated"

**4. Predictable Pricing**

* "Fixed monthly cost, no surprises"
* "No per-message charges"
* "Send as much as you need within the limits"

**5. Compliance Included**

* "Automatic opt-out handling"
* "Built-in compliance features"
* "We manage the technical requirements"

***

## Service Packages: Examples

### Package 1: SMS Starter

**What's Included:**

* Setup of 1 Android device
* Configuration in GoHighLevel
* Basic workflow setup (1-2 workflows)
* Up to 3,000 messages/month
* Email support

**Pricing:** $75/month **Your Cost:** \~$20/month **Your Margin:** $55/month (275%)

***

### Package 2: SMS Growth

**What's Included:**

* Setup of 2 Android devices
* Full GoHighLevel SMS integration
* Advanced workflow setup (5+ workflows)
* Up to 10,000 messages/month
* Priority support
* Monthly strategy call

**Pricing:** $150/month **Your Cost:** \~$40/month **Your Margin:** $110/month (275%)

***

### Package 3: SMS Enterprise

**What's Included:**

* Setup of 5+ Android devices
* Complete campaign management
* Unlimited workflow creation
* Unlimited messages (within carrier limits)
* Dedicated account manager
* Weekly strategy calls
* Custom reporting

**Pricing:** $500/month **Your Cost:** \~$100/month **Your Margin:** $400/month (400%)

***

## Setup Fees

### One-Time Setup Fee Options

**Option 1: Separate Setup Fee**

* **Charge:** $200-500 one-time
* **Covers:** Device purchase, initial configuration, workflow setup, training
* **Benefits:** Recovers upfront costs immediately

**Option 2: Amortized into Monthly**

* **No upfront fee**
* **Slightly higher monthly** to cover setup over time
* **Benefits:** Easier client acquisition, lower barrier to entry

**Option 3: Waived with Contract**

* **No setup fee** if client signs 6-12 month contract
* **Benefits:** Secures longer commitment, predictable revenue

***

## Client Management Best Practices

### 1. Set Expectations

**Volume Limits:**

* Explain carrier fair use policies
* Set realistic daily/monthly limits
* Discuss scaling options if needed

**Warm-Up Period:**

* New numbers need 2-week warm-up
* Initial volume will be lower
* Plan campaigns accordingly

**Deliverability:**

* 95-98% delivery rate (not 100%)
* Some messages will fail (invalid numbers, carrier issues)
* This is normal for SMS in general

### 2. Provide Training

**Basic Training:**

* How to send messages in GoHighLevel
* Using workflows for automation
* Best practices for message content
* How to check delivery status

**Advanced Training:**

* Campaign strategy
* Segmentation and targeting
* A/B testing messages
* Compliance and regulations

### 3. Monitor and Report

**Monthly Reports:**

* Messages sent/delivered
* Response rates
* Opt-outs
* Campaign performance
* Recommendations for improvement

**Proactive Management:**

* Monitor for delivery issues
* Adjust workflows as needed
* Suggest campaign improvements
* Handle carrier issues before client notices

***

## Scaling Your WhatSnap SMS Business

### Start Small

**Initial Offering:**

* 5-10 clients
* Single device per client
* Basic package ($75-100/month)

**Revenue:** $375-1,000/month **Your Time:** 10-15 hours/month

### Scale Up

**Growing:**

* 20-30 clients
* Some with multiple devices
* Mix of packages

**Revenue:** $2,000-4,000/month **Your Time:** 20-30 hours/month (systematize for efficiency)

### Systematize

**At Scale:**

* 50+ clients
* Standardized onboarding
* Documented processes
* VA or team member handling setup/support

**Revenue:** $5,000-10,000+/month **Your Time:** 10-15 hours/month (oversight only)

***

## Common Questions from Clients

### "Why not just use Twilio?"

**Your Answer:**

* "Twilio requires 2-6 weeks for A2P registration - you can start with WhatSnap this week"
* "Twilio charges per message which adds up fast - this is fixed monthly cost"
* "WhatSnap uses real phone numbers which get better response rates"
* "We manage everything for you - no technical setup on your end"

### "Can I send unlimited SMS?"

**Your Answer:**

* "You can send within carrier fair use limits, typically 100-250 msgs/day per device"
* "That's 3,000-7,500 messages per month, which covers most business needs"
* "If you need more, we can add additional devices to scale capacity"
* "It's 'unlimited' in the sense that there's no per-message fee - you're only limited by carrier policies"

### "What if my number gets blocked?"

**Your Answer:**

* "We follow best practices to prevent blocks - proper warm-up, message quality, drip mode"
* "Blocks are rare when guidelines are followed"
* "If it happens, we typically can get it unblocked by contacting the carrier"
* "In worst case, we switch to a new SIM ($10-15 cost)"
* "We monitor deliverability to catch issues early"

***

## Agency Success Tips

### 1. Bundle, Don't Separate

Include SMS in your packages rather than selling it separately. It:

* Simplifies sales process
* Increases perceived value
* Reduces client hesitation
* Makes your service more complete

### 2. Focus on Results, Not Technology

Clients care about:

* More customers
* Better engagement
* Higher ROI
* Time savings

They don't care about:

* Android devices
* SIM cards
* Technical setup

**Position WhatSnap as a results-driver, not a tech solution.**

### 3. Provide White-Glove Service

* Handle all technical setup
* Manage devices proactively
* Monitor for issues
* Provide strategic guidance
* Make it completely hands-off for clients

**Clients pay premium for hassle-free service.**

### 4. Showcase Success Stories

* Track client results
* Document ROI
* Create case studies
* Share wins in sales calls

**Social proof sells more than features.**

***

## Summary: Reselling WhatSnap SMS

**Pricing Freedom:**

* Price however you want
* Bundle into packages or charge separately
* Typical range: $50-250/month per client

**Cost Structure:**

* Your costs: $15-40/month per client (SIM + device)
* Your margins: 200-400%
* High-profit service offering

**Best Practices:**

* Bundle "unlimited SMS" into package price
* Handle all technical management
* Focus on results for clients
* Scale systematically

**Value Proposition:**

* Faster than Twilio (same-day vs. weeks)
* Simpler for clients (managed service)
* Better engagement (real numbers)
* Predictable costs (no per-message fees)

{% hint style="success" %}
**Agency Opportunity**: WhatSnap SMS is a high-margin, high-value service that differentiates your agency and provides predictable recurring revenue.
{% endhint %}

***

## Related Resources

* [Setup Speed](https://whatsnap.gitbook.io/whatsnap-docs/faq/sms/setup-speed) - Show clients how fast they can start
* [SMS Campaign Benefits](https://whatsnap.gitbook.io/whatsnap-docs/faq/sms/sms-campaign-benefits) - Selling points for clients
* [WhatSnap vs Twilio](https://whatsnap.gitbook.io/whatsnap-docs/faq/sms/whatsnap-vs-twilio) - Competitive positioning
* [Database Reactivations](https://whatsnap.gitbook.io/whatsnap-docs/faq/sms/broken-reference) - Campaign strategies for clients

***

**Want to discuss your agency pricing strategy?** Contact support at <support@whatsnap.ai> for consultation on packaging WhatSnap SMS for your clients.
