Reselling WhatSnap SMS
Learn how agencies can resell WhatSnap SMS services to clients, pricing strategies, and how to package unlimited SMS into your offerings.
A guide for agencies on how to resell WhatSnap SMS services to clients and structure your pricing.
Can I resell WhatSnap SMS?
Absolutely! Many agencies resell WhatSnap SMS as part of their service offerings to clients.
How you structure pricing is entirely up to you - you have complete flexibility in how you package and price WhatSnap SMS for your clients.
Agency Pricing Strategies
Strategy 1: Include Unlimited SMS in Package Price
Most Popular Approach
How It Works:
Bundle "unlimited SMS" into your monthly retainer or service package
Clients get messaging as part of the overall service
No separate SMS line item or usage tracking
Example Pricing:
Basic Package: $500/month (includes unlimited SMS + CRM management)
Growth Package: $1,000/month (includes unlimited SMS + automation + support)
Enterprise Package: $2,500/month (includes unlimited SMS + full service)
Benefits:
✅ Simple for clients to understand
✅ No bill shock or usage anxiety
✅ Easy to sell ("unlimited SMS included")
✅ Predictable revenue for you
✅ Competitive advantage over Twilio-based agencies
Real-World Example:
"As an agency, we used to offer up to $30 credits for SMS when using Twilio services. With WhatSnap, we simply offer clients unlimited SMS within the price of our packages. It's a major selling point and removes a barrier to adoption."
Recommended: Most successful WhatSnap agencies bundle SMS into their package pricing. It simplifies the sales process and removes usage anxiety for clients.
Strategy 2: Flat-Rate SMS Add-On
Charge a Fixed Monthly Fee
How It Works:
Charge $50-100/month as an SMS add-on
Market as "unlimited SMS" for that flat rate
Separate from base CRM/marketing services
Example Pricing:
Base CRM Service: $300/month
SMS Add-On: $75/month (unlimited)
Total: $375/month
Benefits:
✅ Clear value proposition for SMS
✅ Easy upsell to existing clients
✅ Clients can opt-in or out
✅ Higher perceived value than per-message pricing
When to Use:
Clients who need SMS but not all clients
Upsell to clients currently not using SMS
Premium positioning for SMS capability
Strategy 3: Tiered Volume Pricing
Different Tiers Based on Expected Usage
How It Works:
Create tiers based on estimated monthly volume
Charge more for higher volume clients
Still cheaper than Twilio for clients
Example Pricing:
Starter: $50/month (up to 1,000 SMS)
Growth: $100/month (up to 5,000 SMS)
Pro: $150/month (up to 10,000 SMS)
Enterprise: $250/month (unlimited)
Benefits:
✅ Fair pricing based on usage
✅ Incentivizes clients to upgrade
✅ Higher margins on high-volume clients
Considerations:
Requires tracking usage
More complex to explain
Risk of clients exceeding tier (need policy)
Strategy 4: Per-Client Device Fee
Charge for Each Dedicated Device
How It Works:
Charge $50-100/month per dedicated client device
Client gets their own phone number and device
Unlimited SMS through that device
Example:
Single device: $75/month
Each additional device: $50/month
Benefits:
✅ Easy to calculate costs
✅ Clear value (dedicated device and number)
✅ Scales with your actual costs
When to Use:
Each client has dedicated device/number
High-volume clients needing multiple devices
Premium service positioning
Calculating Your Costs
What You Pay
WhatSnap Subscription:
Varies based on plan and usage
Typically $30-50/month per agency
Covers multiple clients/sub-accounts
Per Client Costs:
SIM plan: $10-30/month per device
Android device: $80-150 (one-time, amortized)
Your time: Setup + management
Example Cost Breakdown:
Client 1:
- SIM plan: $15/month
- Device: $100 (one-time, = $4/month over 2 years)
- Your setup time: 1 hour (one-time)
- Your monthly management: 30 min/month
Total Direct Cost: ~$19/month + time
Your Pricing to Client: $75/month
Your Margin: $56/month per client (295% markup)Factors to Consider When Pricing
1. Does Client Already Have a Phone?
Client Provides Phone:
✅ Lower cost (no device purchase needed)
✅ Higher margin for you
✅ Can offer lower price to client
You Provide Phone:
Upfront device cost ($80-150)
Include in setup fee or amortize over contract
You control the device (better reliability)
2. Does Client Need Multiple Devices?
Single Device:
100-250 msgs/day capacity
Good for most small businesses
Lower cost structure
Multiple Devices:
500-1,000+ msgs/day capacity
Higher monthly costs (SIM + devices)
Charge proportionally more
3. Client Usage Patterns
Light Use (< 1,000 msgs/month):
Appointment reminders
Customer service
Low-volume drip campaigns
Can charge: $50-75/month
Moderate Use (1,000-5,000 msgs/month):
Regular campaigns
Database reactivations
Active nurture sequences
Can charge: $75-150/month
Heavy Use (5,000+ msgs/month):
Large campaigns
Multiple sequences running
High-touch customer communication
Can charge: $150-250+/month
Pricing Comparison: Your Offer vs. Twilio
Example: Client Sending 5,000 SMS/Month
Twilio A2P Pricing:
5,000 msgs × $0.0079 = $39.50/month
Plus: Registration fees, carrier fees
Plus: A2P 10DLC setup and compliance
Your WhatSnap Pricing:
Your cost: $15-20/month (SIM + amortized device)
Your price to client: $100/month
Your margin: $80/month
Client's Perspective:
With Twilio: $39.50 + complexity + wait time
With You: $100 all-in, set up same day
Client pays more but gets:
✅ Faster setup (days vs. weeks)
✅ No A2P registration hassle
✅ Personal touch (real number)
✅ Managed service (you handle everything)
Positioning WhatSnap SMS to Clients
Key Selling Points
1. Speed to Market
"You'll be messaging customers this week, not in 6 weeks"
"No waiting for carrier approvals"
"Launch campaigns immediately"
2. Simplicity
"We handle all the technical setup"
"No registration paperwork"
"Works just like texting from your phone"
3. Natural Messaging
"Messages come from real phone numbers, not shortcodes"
"Higher response rates than traditional SMS"
"Conversations feel personal, not automated"
4. Predictable Pricing
"Fixed monthly cost, no surprises"
"No per-message charges"
"Send as much as you need within the limits"
5. Compliance Included
"Automatic opt-out handling"
"Built-in compliance features"
"We manage the technical requirements"
Service Packages: Examples
Package 1: SMS Starter
What's Included:
Setup of 1 Android device
Configuration in GoHighLevel
Basic workflow setup (1-2 workflows)
Up to 3,000 messages/month
Email support
Pricing: $75/month Your Cost: ~$20/month Your Margin: $55/month (275%)
Package 2: SMS Growth
What's Included:
Setup of 2 Android devices
Full GoHighLevel SMS integration
Advanced workflow setup (5+ workflows)
Up to 10,000 messages/month
Priority support
Monthly strategy call
Pricing: $150/month Your Cost: ~$40/month Your Margin: $110/month (275%)
Package 3: SMS Enterprise
What's Included:
Setup of 5+ Android devices
Complete campaign management
Unlimited workflow creation
Unlimited messages (within carrier limits)
Dedicated account manager
Weekly strategy calls
Custom reporting
Pricing: $500/month Your Cost: ~$100/month Your Margin: $400/month (400%)
Setup Fees
One-Time Setup Fee Options
Option 1: Separate Setup Fee
Charge: $200-500 one-time
Covers: Device purchase, initial configuration, workflow setup, training
Benefits: Recovers upfront costs immediately
Option 2: Amortized into Monthly
No upfront fee
Slightly higher monthly to cover setup over time
Benefits: Easier client acquisition, lower barrier to entry
Option 3: Waived with Contract
No setup fee if client signs 6-12 month contract
Benefits: Secures longer commitment, predictable revenue
Client Management Best Practices
1. Set Expectations
Volume Limits:
Explain carrier fair use policies
Set realistic daily/monthly limits
Discuss scaling options if needed
Warm-Up Period:
New numbers need 2-week warm-up
Initial volume will be lower
Plan campaigns accordingly
Deliverability:
95-98% delivery rate (not 100%)
Some messages will fail (invalid numbers, carrier issues)
This is normal for SMS in general
2. Provide Training
Basic Training:
How to send messages in GoHighLevel
Using workflows for automation
Best practices for message content
How to check delivery status
Advanced Training:
Campaign strategy
Segmentation and targeting
A/B testing messages
Compliance and regulations
3. Monitor and Report
Monthly Reports:
Messages sent/delivered
Response rates
Opt-outs
Campaign performance
Recommendations for improvement
Proactive Management:
Monitor for delivery issues
Adjust workflows as needed
Suggest campaign improvements
Handle carrier issues before client notices
Scaling Your WhatSnap SMS Business
Start Small
Initial Offering:
5-10 clients
Single device per client
Basic package ($75-100/month)
Revenue: $375-1,000/month Your Time: 10-15 hours/month
Scale Up
Growing:
20-30 clients
Some with multiple devices
Mix of packages
Revenue: $2,000-4,000/month Your Time: 20-30 hours/month (systematize for efficiency)
Systematize
At Scale:
50+ clients
Standardized onboarding
Documented processes
VA or team member handling setup/support
Revenue: $5,000-10,000+/month Your Time: 10-15 hours/month (oversight only)
Common Questions from Clients
"Why not just use Twilio?"
Your Answer:
"Twilio requires 2-6 weeks for A2P registration - you can start with WhatSnap this week"
"Twilio charges per message which adds up fast - this is fixed monthly cost"
"WhatSnap uses real phone numbers which get better response rates"
"We manage everything for you - no technical setup on your end"
"Can I send unlimited SMS?"
Your Answer:
"You can send within carrier fair use limits, typically 100-250 msgs/day per device"
"That's 3,000-7,500 messages per month, which covers most business needs"
"If you need more, we can add additional devices to scale capacity"
"It's 'unlimited' in the sense that there's no per-message fee - you're only limited by carrier policies"
"What if my number gets blocked?"
Your Answer:
"We follow best practices to prevent blocks - proper warm-up, message quality, drip mode"
"Blocks are rare when guidelines are followed"
"If it happens, we typically can get it unblocked by contacting the carrier"
"In worst case, we switch to a new SIM ($10-15 cost)"
"We monitor deliverability to catch issues early"
Agency Success Tips
1. Bundle, Don't Separate
Include SMS in your packages rather than selling it separately. It:
Simplifies sales process
Increases perceived value
Reduces client hesitation
Makes your service more complete
2. Focus on Results, Not Technology
Clients care about:
More customers
Better engagement
Higher ROI
Time savings
They don't care about:
Android devices
SIM cards
Technical setup
Position WhatSnap as a results-driver, not a tech solution.
3. Provide White-Glove Service
Handle all technical setup
Manage devices proactively
Monitor for issues
Provide strategic guidance
Make it completely hands-off for clients
Clients pay premium for hassle-free service.
4. Showcase Success Stories
Track client results
Document ROI
Create case studies
Share wins in sales calls
Social proof sells more than features.
Summary: Reselling WhatSnap SMS
Pricing Freedom:
Price however you want
Bundle into packages or charge separately
Typical range: $50-250/month per client
Cost Structure:
Your costs: $15-40/month per client (SIM + device)
Your margins: 200-400%
High-profit service offering
Best Practices:
Bundle "unlimited SMS" into package price
Handle all technical management
Focus on results for clients
Scale systematically
Value Proposition:
Faster than Twilio (same-day vs. weeks)
Simpler for clients (managed service)
Better engagement (real numbers)
Predictable costs (no per-message fees)
Agency Opportunity: WhatSnap SMS is a high-margin, high-value service that differentiates your agency and provides predictable recurring revenue.
Related Resources
Setup Speed - Show clients how fast they can start
SMS Campaign Benefits - Selling points for clients
WhatSnap vs Twilio - Competitive positioning
Database Reactivations - Campaign strategies for clients
Want to discuss your agency pricing strategy? Contact support at support@whatsnap.ai for consultation on packaging WhatSnap SMS for your clients.
Last updated